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Privacy policy

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the related websites, features and content, as well as external online presence, e.g. our Social Media Profile (collectively referred to as the "online offering"). With regard to the terminology used, e.g. "processing" or "responsible", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

ea.St Retail GmbH

Grünbacher Str. 8

84570 Polling / Germany

Telephone number: +49 8633 7711

E-mail address: [email protected]

Managing Director: Andrea Steinleitner-Kulhanek

Imprint: https://www.ea-st.com/uk/privacy/

Types of processed data:

- Inventory data (e.g., names, addresses).

- contact information (e.g., e-mail, phone numbers).

- content data (e.g., text input, photographs, videos).

- usage data (e.g., visited websites, interest in content, access times).

- Meta / communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (hereinafter we refer to the affected persons as "users").

Purpose of processing

- Provision of the online offer, its functions and contents.

- Answering contact requests and communicating with users.

- Safety measures.

- Reach Measurement / Marketing

Used terms

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the " data subject"); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features, that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

"Processing" means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term goes far and includes virtually every handling of data.

"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data can not be assigned to an identified or identifiable natural person.

"Profiling" means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze and predict.aspects relating to job performance, economic situation, health, personal, interests, reliability, behavior, whereabouts or relocation of that natural person.

"Responsible person" means the natural or legal person, public authority, institution or other body that decides, alone or in concert with others, on the purposes and means of processing personal data.

"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article (art.) 6 paragraphe (par.) 1 letter a and art. 7 GDPR, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as responding to inquiries is art. 6 par. 1 letter b GDPR, the legal basis for processing in order to fulfill our legal obligations is art. 6 par. 1 letter c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is art. 6 par. 1 letter f GDPR. In the event that vital interests of the concerned subject or another natural person requires the processing of personal data, art. 6 par. 1 letter d GDPR applies as a legal basis.

Safety measures

In accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing

and the different likelihood and severity of the risk to the rights and freedoms of natural persons, we take technical and organizational measures to ensure a level of appropriate protection. The measures include in particular the protection of confidentiality, integrity and availability of data through control of the physical access to the data, as well as their access, input, disclosure, protection of availability and separation. We have also set up procedures to ensure safeguarding concerned subject rights, data deletion and to react to endangered data. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (art. 25 GDPR).

Collaboration with processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, as required by payment service providers, pursuant to 6 par. 1 letter b GDPR is required to fulfill the contract), you have consented to by legal obligation or based on our legitimate interests (e.g. the use of representatives, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "contract processing contract", this is done on the basis of art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of art. 44 and following GDPR. This means that the processing is on the basis of specific guarantees, such as officially recognized levels of data protection equivalent to the EU data level protection (e.g. for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to ask for confirmation whether the data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with art. 16 GDPR you have the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with art. 17 GDPR you have the right to demand that the relevant data is deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with art. 18 GDPR.

In accordance with art. 20 GDPR you have the right to demand to obtain the data relating to you, which you have provided to us, and to request the transmission to other responsible persons.

In accordance with art. 77 DSGVO you have the right to file a complaint with the competent supervisory authority.

Withdrawal

You have the right to revoke granted consent in accordance with. art. 7 par. 3 DSGVO with effect for the future.

Right of objection

You can object to the future processing of your data in accordance with art. 21 GDPR at any time. The objection may in particular be made against processing for direct marketing purposes.

Cookies and right to object in direct mail

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status are saved. The term "permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person who manages the online offer (otherwise, if it is only their cookies, they are called "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general contradiction to the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, and can be explained via the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.

Deletion of data

The data processed by us is deleted or limited in its processing in accordance with articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. That means that the data is blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 par. 1 Abgabenordung (AO, tac code), 257 par. 1 Nr. 1 and 4, par. 4 Handelsgesetzbuch (HGB, commercial code) (books, records, management reports, accounting documents, trading books, documents relevant for taxation etc.) and 6 years in accordance with § 257 par. 1 no. 2 and 3, par. 4 HGB (commercial letters).

According to legal regulations in Austria the storage takes place especially for 7 years according to § 132 par. 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years in the case of documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing

In addition we process

- contract data (e.g., subject, term, customer category)

- payment data (e.g., bank details, payment history)

from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers as part of the ordering process in our online shop to allow them to select and order the selected products and services, as well as their payment and delivery, or execution.

The processed data includes inventory data, communication data, contract data, payment data and to the persons that are affected by the processing belong our customers, prospects and other business partners. Processing is for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer service. Here we use session cookies for the storage of the shopping cart contents and permanent cookies for the storage of the login status.

Processing is based on art. 6 par. 1 letters b (execution of order transactions) and c (legally required archiving) GDPR. The marked information is required for the establishment and fulfillment of the contract. We disclose the data to third parties only in the context of extradition, payment or in the context of legal permissions and obligations to legal advisors and authorities. The data will be processed in third countries only if necessary for the fulfillment of the contract (for example, on customer's request upon delivery or payment).

Users can optionally create a user account, in which they are enabled to view their orders. As part of the registration, the necessary mandatory information will be communicated to the users. The user accounts are not public and can not be indexed by search engines. If users have terminated their user account, their data regarding their user account will be deleted, subject to their retention is necessary for commercial or tax law reasons according to art. 6 par. 1 letter c GDPR. Information remains in the customer account until its deletion with subsequent archiving in case of a legal obligation. It is the responsibility of the users to secure their data upon termination before the end of the contract.

As part of the registration and re-registration and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with art. 6 par. 1 letter c GDPR.

The deletion takes place after expiry of legal warranty and comparable obligations, the necessity of keeping the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiration (end of commercial law (6 years) and tax law (10 years) retention obligation).

External payment service providers

We use external payment service providers, through whose platforms the users and we can make payment transactions (Paypal (https://www.paypal.com/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Braintree (https://www.braintreepayments.com/en-de/legal/braintree-privacy-policy), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https: //www.americanexpress.com/de/content/privacy-policy-statement.html)).

As part of the fulfillment of contracts, we engage payment service providers on the basis of art. 6 par. 1 letter b GDPR. Incidentally, in order to offer our users effective and secure payment options, we use external payment service providers on the basis of our legitimate interests art. 6 par. 1 letter f GDPR.

Amongst the data processed by the payment service providers are inventory data, e.g. the name and the address, bank data, such as Account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, summary and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. That means that we do not receive any account or credit card information, but only information with confirmation or negative disclosure of the payment. The data may be transmitted by the payment service providers to credit reporting agencies. This transmission aims at the identity and credit check. For this we refer to the terms and privacy policy of payment service providers.

For the payment transactions, the terms and conditions and the privacy notices of the respective payment service providers, which are available within the respective websites, or transaction applications, apply. We also refer to these for further information and assertion of rights of withdrawal, information and other data subjects.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks and organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing principles are based on art. 6 par. 1 letter c and art. 6 par. 1 letter f GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in processing lies in administration, financial accounting, office organization, data archiving, that are tasks that serve to maintain our business, perform our duties and provide our services. The deletion of the data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other fee agents and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, for example for later contact. We generally store this majorly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to recognize market trends, wishes of the contractors and users, we analyze the data about business transactions, contracts, inquiries, etc available to us. In accordance to art. 6 par. 1 letter f GDPR we process inventory data, communication data, contract data, payment data, usage data, metadata, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business assessment, marketing and market research. In doing so, we can take into account informations of the profiles of registered users, e.g. take into account their used services. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the business economics. The analyzes are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analyzes.

If these analyzes or profiles are personalised, they will be deleted or anonymised upon termination by the users, otherwise after two years from the conclusion of the contract. Incidentally, if possible, the overall business assessments and general trend provisions are created anonymously.

Recording function

Users can create a user account. Within the registration, the required mandatory information is communicated to the users and based on art. 6 par. 1 letter b GDPR processed for purposes of providing the user account. The processed data include in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users may be informed by email about information relevant to their user account, e.g. technical changes. If users have terminated their user account, their data with regard to their user account, subject to a statutory storage requirements, will be deleted. It is the responsibility of the users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

As part of the use of our registration and log-in functions as well as the use of the user account, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with art. 6 par. 1 letter c GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

Contact

When contacting us (for example, via contact form, email, telephone or via social media) the information of the user is processed in order to edit and process the contact request in accordance with art. 6 par. 1 letter b) GDPR. User information can be stored in a Customer Relationship Management System ("CRM System") or comparable request organization.

We delete the requests, if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.

CRM-System Zendesk

We use Zendesk's CRM-system, Zendesk, Inc., 989 Market Street # 300, San Francisco, CA 94102, USA, to handle requests from users faster and more efficiently (legitimate interest in accordance with art. 6 par. 1 letter f GDPR).

Zendesk is certified under the Privacy Shield Agreement, providing an additional guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TOjeAAG&status=Active).

Zendesk uses the users' data only for the technical processing of inquiries and does not pass them on to third parties. The use of Zendesk requires at least the specification of a correct email address. A pseudonymous use is possible. During the processing of service requests it may be necessary to collect further data (name, address). The use of Zendesk is optional and serves to improve and speed up our customer and user service.

If users disagree with Zendesk's data collection and data storage in the external system, we offer alternative contact options for submitting service requests by email, phone, fax or post.

Further information is available to users in the Zendesk Privacy Policy: https://www.zendesk.com/company/customers-partners/privacy-policy/.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the reception and the described procedures.

Content of the newsletter: We send newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar when the contents of a newsletter are concretely described at registration, they are authoritative for the consent of the users. Incidentally, our newsletter contains information about our services and us.

Double-opt-in and logging: registration for our newsletter is done in a so-called double-opt-in procedure. That means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with external email addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to give a name in the newsletter for personal address.

The dispatch of the newsletter and the associated performance measurement are based on a consent of the recipients according to art. 6 par. 1 letter a, art. 7 GDPR in conjunction with § 7 abs. 2 no. 3 Gesetz gegen den unlauteren Wettbewerb (UWG, law against unfair competition) or if consent is not required, based on our legitimate interests in the direct marketing according to art. 6 par. 1 letter f GDPR in conjunction with § 7 par. 3 UWG.

The logging of the registration process is based on our legitimate interests in accordance with art. 6 par. 1 letter f GDPR. Our interest lies in the use of a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users and also allows us to prove consents.

Termination / revocation - you may terminate the receipt of our newsletter at any time, ie. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. Based on our legitimate interests we may save the submitted email addresses  for up to three years before we delete them to provide proof of prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.

Newsletter - MailChimp

The newsletters will be sent by MailChimp, a mail-order service provider of Rocket Science Group, LLC, 675 Ponce De Leon Ave # 5000, Atlanta, GA 30308, USA. The privacy policy of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The use of the shipping service provider is based on our legitimate interests according to art. 6 par. 1 letter f GDPR and a contract processing agreement according to art. 28 par. 3 sentence 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve their own services, e.g. for the technical optimization of the dispatching and the presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass the data on to third parties.

Newsletter - success measurement

The newsletters contain a so-called "web-beacon", i.e. a pixelsized file that is retrieved when opening the newsletter from our server, or if we use a shipping service provider from his server. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval.

This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined by using the IP address) or access times. Statistical surveys also include determining if the newsletters are opened, when they are opened and which links have been clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor, if used, that of the shipping service provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be terminated.

E-mail advertising without registering for the newsletter and your right to object

If we receive your e-mail address in connection with the sale of a good or service and you have not objected, we reserve the right, on the basis of § 7 Abs. 3 UWG regularly offers for similar products, such as the already purchased to be sent by e-mail from our assortment. This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, in a promotional approach by our customers.

You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a dedicated link in the advertising e-mail, without incurring other than the transmission costs according to the basic tariffs.

Hosting and e-mailing

The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security and technical maintenance services we use to operate this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer according to art. 6 par. 1 letter f GDPR in conjunction with art. 28 GDPR (conclusion of contract processing contract).

Collection of access data and logfiles

We, or our hosting provider, collect on the basis of our legitimate interests within the meaning of art. 6 par. 1 letter f GDPR  data of every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (of the previously visited page), IP address and the requesting provider.

Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until

final clarification of the incident.

Content delivery network from Cloudflare

We use a so-called "Content Delivery Network" (CDN) offered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield Agreement, providing a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active).

A CDN is a service that helps deliver content from our online offering, especially large media files, such as graphics or scripts, using regionally distributed and Internet-connected servers. The processing of the data of the users takes place solely for the aforementioned purposes and the maintenance of the security and functionality of the CDN.

Use is made on the basis of our legitimate interests, i.e. interest in a safe and efficient provision, analysis and optimization of our online offer according to art. 6 par. 1 letter f GDPR.

For more information, see the Cloudflare Privacy Policy: https://www.cloudflare.com/security-policy.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called web site tags through one interface (including, for example, Google Analytics and other Google marketing services in our online offering). The tag manager itself (which implements the tags) does not process users' personal data. With regard to the processing of users' personal data, reference is made to the following information about Google's services. Usage Policy: https://www.google.com/intl/en/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of art. 6 par. 1 letter f GDPR ) we use Google Analytics a web analytics service provided by Google LLC ("Google"). Google uses cookies. The informations generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to create reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area will be shortened by Google. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http:// tools .google.com / dlpage / gaoptout? hl = en.

For more information about Google's data usage, cessation and contradiction options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

The personal data of users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the design as "Universal Analytics". "Universal Analytics" indicates a process of Google Analytics, in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking").

Targeting with Google Analytics

We use Google Analytics in order to display advertisements displayed within Google and its affiliate advertising services, to only those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products that are defined by the visited Web pages) that we submit to Google (so-called "remarketing" or "Google Analytics Audiences"). With Remarketing Audiences, we also want to make sure that our ads meet the potential interest of users.

Google Adsense with personalized ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"), on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online service within the meaning of art. 6 par. 1 letter f GDPR).

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which allows ads to appear on our website and get rewarded for their display or other use. For these purposes, usage data, e.g. the click on an ad and the IP address of the users is processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the users' data is pseudonymised.

We use Adsense with personalized ads. In doing so, Google draws conclusions based on the websites visited by users or used apps and the in this way created user profiles, about the users interests. Advertisers use this information to align their campaigns with these interests, which benefits users and advertisers alike. For Google, ads are personalized when collected or known data determines or influences ad selection. These include past searches, activities, site visits, apps, demographics and location information. Specifically, this includes demographic targeting, interest category targeting, remarketing and targeting to customer comparison lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

For more information about Google's data usage, cessation and contradiction options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Google AdWords and conversion measurement

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043,USA, ("Google"), on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online service within the meaning of art. 6 par. 1 letter f GDPR) .

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use Google's online AdWords marketing tool "AdWords" to place ads on the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a suspected interest in the ads. This allows us to more specifically display ads for and within our online offering so that we only present ads to users that potentially match their interests. If an user e.g. ads for products he's been looking for on other online offers are shown this is called remarketing. For these purposes, upon access to our and other websites where the Google Advertising Network is active, Google will immediately execute a Google code and so-called (re)marketing tags (invisible graphics or code, also known as " web beacons ") are incorporated into the website. With their help, the users device is provided with an individual cookie, i.e. a small file (instead of cookies, comparable technologies can also be used), that is saved . In this file is noted which websites the user visited, for what content he is interested and what offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visit time and other information on the use of the online offer.

Furthermore, we receive an individual "conversion cookie". The information obtained through the cookie is used by Google to generate conversion statistics for us. However, we only hear the anonymous total number of users who clicked on our ad and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users.

The data of the users are pseudonym processed within the Google advertising network. That means that Google stores and processes e.g. not the name or e-mail address of the users, but processes cookie-related the relevant data within pseudonymous user profiles. That means that from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the United States.

For more information about Google's data usage, cessation and contradiction options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Google Doubleclick

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043,USA, ("Google"), on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online service within the meaning of art. 6 par. 1 letter f GDPR) .

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the Google DoubleClick online marketing process to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by displaying real-time ads based on alleged user interests. This allows us to more specifically display ads for and within our online offering so that we only present ads to users that potentially match their interests. If a user e.g. is showed ads for products he's been looking for on other online offers this is called remarketing. For these purposes, upon access to our and other websites where the Google Advertising Network is active, Google will immediately execute a Google code and so-called (re)marketing tags (invisible graphics or code, also known as " web beacons ") are incorporated into the website.  With their help, the users device is provided with an individual cookie, i.e. a small file (instead of cookies, comparable technologies can also be used), that is saved . In this file is noted which websites the user visited, for what content he is interested and what offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visit time and other information on the use of the online offer.

The IP address of the users is also recorded, whereby within member states of the European Union or other parties to the Agreement on the European Economic Area it is shortened and only in exceptional cases completely transferred to a Google server in the USA and shortened there. The above information may also be linked by Google with such information from other sources. If the user subsequently visits other websites, they may be shown advertisements tailored to their interests based on their alleged interests based on their user profile.

The data of the users are pseudonym processed within the Google advertising network. That means that Google stores and processes e.g. not the name or e-mail address of the users, but processes cookie-related the relevant data within pseudonymous user profiles. That means that from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the United States.

For more information about Google's data usage, cessation and contradiction options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online offer due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes (art. 6 par. 1 letter f GDPR) we use, the so-called "Facebook Pixel" of the social network Facebook, by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel it is possible to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads we have been sent only to those Facebook users who have shown an interest in our online offer or who have certain features (e.g. interests in certain topics or products determined by the web pages visited by them), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to make sure that our Facebook Ads are in line with the potential interest of users and are not annoying. With the help of Facebook pixel we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook is part of Facebook's data usage policy. Accordingly, general notes for displaying Facebook Ads can be found in Facebook's data usage policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You may object to the capture of your data by the Facebook Pixel and use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for range measurement and promotional purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and in addition via the US website (http://www.aboutads.info/ choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Bing Ads

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of art. 6 par. 1 letter f GDPR), we use in our online offer the conversion and tracking tool "Bing Ads" Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Thereby, as long as users have accessed our online offer via a Microsoft Bing ad, Microsoft stores cookies on the users' devices in order to allow to analyze the use of our online offer by the users. (so-called "conversion measurement"). Microsoft and we can thus recognize that someone clicked on an ad, was redirected to our online offer, and reached a previously determined target page (called "conversion page"). We only hear the total number of users who clicked on a Bing Ad and were then redirected to the conversion page. No IP addresses are stored. No personal information on the identity of the users is given.

Microsoft is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

If users do not want to participate in the Bing Ads tracking process, they can deactivate the setting of a cookie in the browser settings or make use of the Microsoft opt-out page: http://choice.microsoft.com/ -DE / opt-out.

For more information about privacy and cookies on Microsoft Bing Ads, please refer to the Microsoft Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement.

Online presence in social media

We maintain online presence within social networks and platforms in order to communicate with active customers, prospects and users and to inform them about our services through the networks. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process users' data as long as they communicate with us within social networks and platforms, e.g. write posts on our online presence or send us messages.

Integration of services and contents of third parties

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of art. 6 par. 1 letter f GDPR), we make use of content or services offered by third-party providers in order to provide their content and services offerings, such as include videos or fonts (collectively referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer, as well as being linked to such information from other sources.

Youtube

We integrate videos of the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Fonts

We incorporate the fonts ("Google Fonts") provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We integrate the function to detect bots, e.g. when entering into online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Maps

We include maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, users' IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Typekit fonts from Adobe

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of art. 6 par. 1 letter f GDPR), we use external type kit fonts of the provider Adobe Systems Software Ireland Limited, 4 -6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

Use of Facebook social plugins

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of art. 6 par. 1 letter f GDPR) we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on blue tile, the terms "Like" or a "thumbs up" sign ) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by him into the online offer. In the process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform the users according to our knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out their IP address and save it. According to Facebook, only an anonymous IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and objections regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info / choices / or the EU page http://www.youronlinechoices.com/. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Twitter

Within our online offering, features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be incorporated. This may include e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within Twitter.

If the users are members of the platform Twitter, Twitter an assign the call of above mentioned contents and functions to the profiles of the users. Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Within our online offering, features and content of the Instagram service offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be incorporated. This may include e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within Instagram. If the users are members of the platform Instagram, Instagram can assign the call of above mentioned contents and functions to the profiles of the users. Instagram privacy policy: http://instagram.com/about/legal/privacy/.

Pinterest

Within our online offering, features and content of the Pinterest service offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, may be incorporated. This may include, e.g. content such as images, videos, or text and buttons that allow users to share content from this online offering within Pinterest. If the users are members of the platform Pinterest, Pinterest can assign the call of above mentioned contents and functions to the profiles of the users. Pinterest Privacy Policy: https://about.pinterest.com/privacy-policy.